{"id":7082,"date":"2025-05-02T09:25:23","date_gmt":"2025-05-02T13:25:23","guid":{"rendered":"https:\/\/whatsuprincon.com\/?p=7082"},"modified":"2025-08-22T16:12:52","modified_gmt":"2025-08-22T20:12:52","slug":"dos-and-donts_social-media","status":"publish","type":"post","link":"https:\/\/whatsuprincon.com\/es\/dos-and-donts_social-media\/","title":{"rendered":"En qu\u00e9 Fallan los Negocios en las Redes Sociales"},"content":{"rendered":"<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Errores comunes que cometen los negocios al manejar sus redes (y c\u00f3mo evitarlos)<\/strong><\/h2>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">En What\u2019s Up Rinc\u00f3n trabajamos todos los d\u00edas para visibilizar y compartir la oferta local del oeste: desde nuevos productos y eventos, hasta horarios, servicios, empleos y noticias. Pero muchas veces nos encontramos con que la informaci\u00f3n que los negocios publican en sus redes sociales es incompleta, confusa o poco estrat\u00e9gica. Aqu\u00ed te compartimos los errores m\u00e1s comunes que detectamos (con cari\u00f1o) y c\u00f3mo puedes evitarlos para que m\u00e1s personas te encuentren, te entiendan y decidan visitarte.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Asumen que todo el mundo sabe d\u00f3nde est\u00e1n<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">No todos los que te siguen son locales. Muchos est\u00e1n de visita o acaban de mudarse al \u00e1rea.<br>Aseg\u00farate de incluir la ubicaci\u00f3n exacta de tu negocio en tu biograf\u00eda de Instagram y en la secci\u00f3n \"About\" de Facebook. Pero sobre todo: menci\u00f3nala en cada post.<br>\u2714\ufe0f Pueblo + nombre del negocio = visibilidad real.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>No publican los horarios (o los esconden)<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Tus clientes no deber\u00edan tener que escarbar entre fotos o hacer \u201cdetective work\u201d para saber si est\u00e1s abierto.<br>\u2714\ufe0f Incluye tus horarios en tu biograf\u00eda y mantenlos en un post fijado (pinned).<br>\u2714\ufe0f Si haces publicaciones sin mencionarlo, incluye al menos si est\u00e1n abiertos o no ese d\u00eda.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Publican comida rica\u2026 \u00a1cuando est\u00e1n cerrados!<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">\u00bfSubiste una foto brutal de tu mejor plato\u2026 pero es martes y no abres hasta jueves? Es una forma segura de frustrar al cliente.<br>Recuerda: muchas personas ven tus publicaciones un d\u00eda despu\u00e9s. Anticipa eso.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Nadie sabe d\u00f3nde est\u00e1 tu men\u00fa (o tu lista de servicios)<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Esto aplica para restaurantes, salones, terapistas, talleres, etc. Si tu men\u00fa o tu oferta de servicios no es diaria, deber\u00eda estar siempre a la mano:<\/p>\n\n\n\n<ul style=\"text-transform:none;letter-spacing:0.3px\" class=\"wp-block-list has-custom-letterspacing\">\n<li>En tu biograf\u00eda o p\u00e1gina web.<br><\/li>\n\n\n\n<li>En un post fijado.<br><\/li>\n\n\n\n<li>En historias destacadas.<br><\/li>\n\n\n\n<li>O al menos digitalizado para enviarlo por mensaje f\u00e1cilmente.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>No explican bien las promociones<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">\u00bfEs un especial de hoy martes? \u00bfDe todos los martes del mes? \u00bfSolo este fin de semana?<br>\u2714\ufe0fAcl\u00e1ralo en el texto <strong>y eventos de<\/strong> en el arte. Pon la fecha o los d\u00edas exactos para que el cliente no tenga dudas.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>No taguean a los m\u00fasicos, artistas o negocios que colaboran<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">\u2714\ufe0f Si tienes m\u00fasica en vivo y el artista tiene una p\u00e1gina, tagu\u00e9alo. As\u00ed esa persona puede compartirlo y llegar\u00e1s a m\u00e1s gente. Lo mismo aplica si est\u00e1s colaborando con otro negocio.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Suben stories pero no taguean a @whatsuprincon<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Si no nos tagueas, no podemos compartirte. Queremos ayudarte a tener m\u00e1s visibilidad, pero necesitamos poder encontrarte. Y si compartes el story de otro negocio, tagu\u00e9alos tambi\u00e9n, as\u00ed todos nos conectamos.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Anuncian productos que ya no tienen<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">No anuncies un producto o servicio si no est\u00e1 disponible en ese momento.<br>Eso crea falsas expectativas y puede afectar la confianza del cliente.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Usan fotos gen\u00e9ricas, pixeladas o con marcas de agua<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Evita im\u00e1genes de Google, fotos borrosas o con watermarks. No uses fotos de stock para productos espec\u00edficos: se considera enga\u00f1oso.<br>\u2714\ufe0f Toma buenas fotos t\u00fa mismo o b\u00fascalas en los websites de tus suplidores o manufactureros.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Usan la misma imagen en todas las plataformas<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Cada red social tiene medidas distintas. Si usas la misma imagen en todas, se puede cortar y perder informaci\u00f3n. Ad\u00e1ptalas o usa plantillas dise\u00f1adas para cada red.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Hacen solo un post por evento o promoci\u00f3n<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Un solo post no es suficiente.<br>\u2714\ufe0f Recuerda:<\/p>\n\n\n\n<ul style=\"text-transform:none;letter-spacing:0.3px\" class=\"wp-block-list has-custom-letterspacing\">\n<li>No todo el mundo ve tus posts el mismo d\u00eda.<br><\/li>\n\n\n\n<li>El algoritmo no se lo ense\u00f1a a todos tus seguidores. Repite el mensaje con variaciones. Usa posts, stories, reels y, si puedes, hazle promoci\u00f3n paga. En la repetici\u00f3n est\u00e1 el \u00e9xito.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>Hacen \"share\" de posts viejos<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">No le des \"share\" a un post de hace a\u00f1os. Mejor baja la foto, crea un nuevo arte o texto y publ\u00edcalo de nuevo. Si solo compartes lo viejo, parece que no est\u00e1s activo.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>No tienen una identidad clara<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Usa el mismo logo y nombre de usuario en todas tus plataformas. As\u00ed te reconocen f\u00e1cil. Y si puedes, vincula tus cuentas: que lo que subes a Instagram tambi\u00e9n se comparta en Facebook.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">\u274c <strong>No hay un llamado a la acci\u00f3n<\/strong><\/h3>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Cada post debe tener una intenci\u00f3n. \u00bfQu\u00e9 quieres que haga el cliente? \u00bfQue reserve? \u00bfQue te escriba? \u00bfQue te visite? \u00bfQue pruebe algo nuevo?\nD\u00edselo claramente.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\">\u2714\ufe0f <strong>Presumen, no asumen<\/strong><\/h2>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">Recuerda: tus redes no son solo para presumir lo que haces, sino para explicarlo bien y atraer clientes nuevos. Y aunque t\u00fa conozcas todo sobre tu negocio, tu audiencia no. No asumas. Cu\u00e9ntalo. Ori\u00e9ntalos.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>\u00bfTienes un evento, anuncio o promoci\u00f3n?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-lineheight wp-elements-db5055913471ddfe789f74ec411a16ff\" style=\"text-transform:none;line-height:1.65\">Puedes a\u00f1adirlo gratuitamente en nuestro <a href=\"https:\/\/whatsuprincon.com\/es\/lista-de-eventos-su-evento\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>calendario de eventos<\/strong><\/a>. Lo incluimos en nuestro sitio web, redes sociales y en el newsletter semanal.\nSuscr\u00edbete <a href=\"https:\/\/whatsuprincon.com\/es\/suscribase-a\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>aqu\u00ed<\/strong><\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">Tambi\u00e9n puedes:&nbsp;<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-lineheight wp-elements-6d2fad5eeb61d39b54075c86e41a836c\" style=\"text-transform:none;line-height:1.65\">\u2714\ufe0f A\u00f1adir tu negocio a nuestro <a href=\"https:\/\/whatsuprincon.com\/es\/listado-de-empresas-y-servicios\/\"><strong>directorio local<\/strong><\/a>.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-lineheight wp-elements-7b783431d3023e54ff6d8a0c6046f1b3\" style=\"text-transform:none;line-height:1.65\">\u2714\ufe0f <a href=\"https:\/\/whatsuprincon.com\/wp-content\/uploads\/2025\/02\/Whats-Up-Rincon-Media-Kit-English.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Promocionarte<\/strong><\/a> con nosotros y llegar a m\u00e1s personas que viven en el \u00e1rea oeste o que nos visitan.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p style=\"text-transform:none;line-height:1.65\" class=\"has-custom-lineheight\">En What\u2019s Up Rinc\u00f3n queremos ayudarte a llegar m\u00e1s lejos.<br>Usa bien tus redes, y cuenta con nosotros para amplificar tu mensaje.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6504974084723087\"\n     crossorigin=\"anonymous\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Common Mistakes Businesses Make on Social Media (and How to Avoid Them) At What\u2019s Up Rinc\u00f3n, we work every day [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7090,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_themeisle_gutenberg_block_has_review":false,"iawp_total_views":43,"footnotes":""},"categories":[606,248,339],"tags":[322,324,325,271],"class_list":["post-7082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biz-buzz","category-local-business","category-small-business-tips","tag-apoyolocal","tag-localbusiness","tag-smallbusiness","tag-whatsuprincon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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